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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. The next day (January 29) the White House focused on only...

  2. The 2014 Super Bowl Commercials Just Kicked Off

    The average length of the top 10 Super Bowl ads more than doubled (112 percent) from 2010-2013, from 42 seconds to 89 seconds. In 2012, it took 57 views to generate one share, in 2013, it took 31 views.of the top 10 most shared Super Bowl ads of...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Once you see the preview and debug message highlighted in yellow at the top of the screen, you can visit your website in a new tab or window and view which tags are firing. Sure, if you're a business with a small and simple website, then slapping a...

  4. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Simply enter your search term or hashtag and allow TweetReach to search for the tweets to tell you reach, exposure, activity, top contributors, and more. It can be particularly challenging when justifying the budget for social media marketing (SMM).

  5. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    In 2011, Avinash Kaushik, one of the world's top analytics experts and an evangelist for Google, wrote a blog post "Smarter Data Analysis of Google's https (not provided) change: 5 steps" detailing the things marketers can do within their Google...