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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. One of the fastest growing trends currently in digital marketing is real-time bidding.

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. The next day (January 29) the White House focused on only...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Vine is also one of the top 40 free apps on both the iTunes App Store and Google Play. And the Viral Video Chart powered by Unruly has created charts of the Top 20 Vine Videos and Top 100 Vine Videos over the last 24 hours, 7 days, 30 days, 365...

  4. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    There can only be one person in the top spot,” said Larry Kim, co-founder of WordStream. The new “performance tracker” feature is one way to continuously stay on top of AdWords performance. Originally released in 2011, the new version has updated...

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    The same two trends over the past few years seem to be again rising to the top of this year's promotions: Twitter also dominates the conversation at this point with 70 percent of total mentions of "Super Bowl Ads" across the web, which explains why...

  6. The 2014 Super Bowl Commercials Just Kicked Off

    The average length of the top 10 Super Bowl ads more than doubled (112 percent) from 2010-2013, from 42 seconds to 89 seconds. In 2012, it took 57 views to generate one share, in 2013, it took 31 views.of the top 10 most shared Super Bowl ads of...

  7. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Once you see the preview and debug message highlighted in yellow at the top of the screen, you can visit your website in a new tab or window and view which tags are firing. Sure, if you're a business with a small and simple website, then slapping a...