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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Weigh factors and score all tactics to identify and compare top candidates. Analyze reasons for top scoring. Social PR Mentions Advertising Value - Social PR Mentions: X $_____ equivalent press event cost / _____(#) average brand mentions from...

  2. SearchDay | Click Fraud 101

    Today's Top Story: SEW EXPERTS: LOCAL the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9.

  3. SearchDay | Create Something Newsworthy

    Today's Top Story: Create Something Newsworthy, Part 2 -- Testing SEW EXPERTS: PROMOTION the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks...

  4. The Search Engine Update, July 17, 2001, Number 105

    It's unlikely that the FTC will take any immediate action, but the story is already generating headlines and may produce some abrupt changes, if only to solve a PR nightmare. Produced by librarians and educators, the Scout Report is a weekly...