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  1. Why SEO Can't Reside in a Silo

    When prospective customers are still in the research phase, it's important to stay in touch with them, so that your business is top of mind when they finally do decide to move forward. Search engine optimization (SEO) is an incredibly effective...

  2. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    For example, during a recent audit, I found large sections of a subnavigation that wouldn't trigger when mousing over its top-level category. When testing and crawling the top landing pages from the old site, they 404 (Page Not Found).