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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    If a user searches for something specific, they should get specific answers in return (and not the homepage of a site that targets the category). There are too many examples to cover in detail here, but if you've been hit by Panda, take a hard look...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads appeared on the SERP for four of his five searches. When users visit a search engine, they conduct multiple...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a category of phrases," Adams said. That means if your image is ranking No.the data doesn't mean that your Web page is...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Additionally, high conversion rates on Amazon have a direct correlation to ranking organically in Amazon searches, so paying attention to providing a positive customer experience is very important. Keep them succinct, but ensure you include the top...

  5. 26 Free Must-Have Tools for PPC Success

    Soovle serves up common searches on a multitude of sites, including YouTube, Answers.com, and Amazon, in addition to the usual search engine subjects. Here are their top recommendations for 27 free, must-have tools for PPC success.

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How do they position their ad copy for branded searches vs.non-branded? Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model.