Target audience: Personas, keyword search volume, trends, news. Online marketing, in lots of ways, is the exact opposite of that. In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow...
Start following people that would be interested in the event as well as local news people. Local news types may pick up on the story. In the case of your fundraiser, the best way to distribute a press release is to go to the website of each local...
Today content is the focus of many news articles and SEO how-tos, in fact to the point where erroneously, people have been told to forgo everything but content development and content marketing. Next thing you know, there you were, all pretty and...
Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...
Here's a quick recap of search and social marketing news and tips from the past week. He was on CBS news yesterday (here's a recap by CNET). Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing...
While the realities of UbiquiTV aren't necessarily bad news for marketers, the question remains as to how much they should invest in digital video. Big brand marketing was so much easier when individual TV shows could consistently deliver scale...
Here's a quick recap of search and social marketing news and tips from the past week. LinkedIn buys Pulse for $90M as its publishing ambitions take shape – VentureBeatPulse, a news reader app, has 30 million users and aggregates updates from social...
Ecommerce sites can capitalize on the celebrity fashion news or cultural trends the same way as editors; blogging opened doors for this opportunity years ago. Ecommerce organizations are already on top of this – with knowledge passing sales...
Hello front page news and public relations hangover! Top 10 Questions Your Social Media Policy Should Answer A recent report published by the Wildfire Google Team – The Road to ROI: Building Strategy for Social Marketing Success speaks to how to...
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. Ultimately, my top tip if you feel you are being unproductive is to take a step back and...
The YouTube team shared the news in a post on the YouTube Blog. In related news, Kevin Allocca announced on YouTube Trends that YouTube search has been added to Google Trends. And all of the Ad Age Top 100 brands are now running campaigns on YouTube.
Interestingly, much of the new news centered around Mayer’s pregnancy and birth of baby boy shortly after starting the job. It’s time to take a trip down memory lane to look at the winning and losing moments in online and search marketing in 2012.
B2B companies such as PitchEngine effectively used the Instagram network to report and document news straight from their booth at #NMX 2013. Today’s news is brewing in the form of compelling and magnetic photos that are the giving brands the...
But not just to learn about trends and news (although there is definitely that as well). As a shameless plug, my article "10 Old SEO Methods You Need to Stop" ended up being among them and I proudly Tweeted and bothered my co-workers with the news...
Relaunched exactly a year ago, via a quick post on Hacker News, Walling's new HitTail has suffered no downtime and the improved database means current customers have seen their keyword suggestions increase ten fold.
Is your goal to become a thought-leader in your industry and captivate the inquisitive minds of business professionals who use LinkedIn as their main news source? The first and most crucial step to driving qualified leads via LinkedIn marketing is...
Today’s editorial calendar takes into account web content, company press releases, blogs, social media news network postings in the likes of Facebook, Twitter, LinkedIn, Google+, Pinterest and YouTube as well as email marketing plans and PPC...
Not surprisingly, YouTube marketing news and developments continue to dominate this year’s installment of our video marketing year in review for 2012. In reverse chronological order, here are the top 20 video marketing stories of the past year:
Comments: Surprising news for a lot of folks as Google Analytics just misses out on the top three ranking. We asked our employees to rate the top tools vital for search engine marketing with one being the most vital.
If there's big news that's happening within your industry, you need to be prepared to drop everything and adapt, so that you can instantly switch your focus to what's most relevant. Over the last few weeks, the one thing I'm hearing a lot more...
