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  1. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    The good news is that looking back, it's easy to see which direction the trends are heading in terms of the years ahead. When you look closely at the targets of the 2013 updates (ie, websites that cheat their way to the top of the rankings or...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. The trends described above are rapidly eroding the effectiveness of the majority of...

  3. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    The keynote began with some news about backlinks in Google Webmaster Tools. But you probably wouldn't see this on nightly news broadcast. After all, one man's spam is another's great marketing strategy, just as one man's censorship is another's law...