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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Top of the list is 'integration'. Seventeen of top 20 internet retailers. Five of the top five global auto manufacturers. Five of the top five media companies. Nine of the top 10 commercial banks. Five of the top five North American airlines.

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Russia made its way into the Top 15 list for most growing RTB markets in 2012 after the technology was introduced only one year earlier in 2011. One of the fastest growing trends currently in digital marketing is real-time bidding.

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. The hashtag brought to Esurance more than just attention, it...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Put together a list that includes both successful direct competitors who are very active in PPC as well as top companies in a similar industry or with the same business model. Then fill in the rows with the companies on your list, starting with...