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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    were popular options on last year's list, Snow Queen Elsa, snowman Olaf, and Princess Anna outfits from Disney's animated blockbuster Frozen are in the lead for 2014. The most searched do-it-yourself (DIY) costumes on Google are consistent with...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Louis Vuitton claimed first place with $1.3 million, which is more than double the next brand on the list. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five...