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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Louis Vuitton claimed first place with $1.3 million, which is more than double the next brand on the list. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Here's one story on Forbes.com from the list, How To Use Airbnb To Profit From Your Second Home: As an example, let's take a look at the top link which features a story in the Washington Post about Airbnb.com, Will Regulators buy Airbnb's new story...

  3. SEO Website Audits: Everything You Need to Know Part II

    The level of detail is based on the tools used, but a detailed (every URL) report from Screaming Frog is a much better action point than say a list of the top pages report from a self-reporting tool. Note that every auditor will have their own name...

  4. Content Conundrum: The Vanity vs. Performance Dilemma

    However, there have been countless times I heard people boast that they had "more than 1,000 shares" and are top of a friend's top 10 list. Every day a new list is published with no real business or performance-based metric associated – the new...

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    Like any other optimization effort, there's a laundry list of technical considerations and strategizing to be done at the outset. Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of...

  6. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    In the PLA list but not present in either the Top 10 Desktop/Tablet or Mobile Search advertisers are premium fruit and gift retailer HarryAndDavid.com (8.4 million impressions), gadget and gift seller Hammacher.com (6.6 million impressions...

  7. 10 Video SEO Tips That Can Truly Impact Your Rankings

    Would you add anything to list? Sometimes tracking is built into your video platform or analytics software, sometimes this is custom code that engineering or IT will build, but it should always report on the number of people that come through the...