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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    were popular options on last year's list, Snow Queen Elsa, snowman Olaf, and Princess Anna outfits from Disney's animated blockbuster Frozen are in the lead for 2014. The most searched do-it-yourself (DIY) costumes on Google are consistent with...

  2. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    Louis Vuitton claimed first place with $1.3 million, which is more than double the next brand on the list. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five...

  3. SEO Website Audits: Everything You Need to Know Part II

    The level of detail is based on the tools used, but a detailed (every URL) report from Screaming Frog is a much better action point than say a list of the top pages report from a self-reporting tool. Note that every auditor will have their own name...

  4. Content Conundrum: The Vanity vs. Performance Dilemma

    However, there have been countless times I heard people boast that they had "more than 1,000 shares" and are top of a friend's top 10 list. Every day a new list is published with no real business or performance-based metric associated – the new...

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    Like any other optimization effort, there's a laundry list of technical considerations and strategizing to be done at the outset. Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of...