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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands overwhelmed and scratching their heads on...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. Since most social media channels adopted hashtags as an...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: The Winter Olympics and the Super Bowl are great sporting spectacles in their own right and combined with the World Cup opportunity, the first half of 2014 is open season for brands in search of high-profile, massively high-reach conversations...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The marketing paradigm has shifted and brands must adapt. So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the...

  6. 'Grand Theft Auto V' Videos Stealing the Most Buzz Among Gamers [Study]

    In anticipation of next week's rumored Apple iPhone launches, Unruly also analyzed how videos from key brands performed across the global smartphone market. In addition to video games and smartphones, the new report also looked at some of the key...

  7. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    This is an area which has seen a significant increase in the past year, and is now at one in five brands. Twenty percent of brands now have their Google+ page show in the SERP. In fact, the production of digital and social content growth accounts...