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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    An analysis of the Interbrand 100 list (the world's top 100 brands) and their activity on Twitter, reveals that the world's top brands have adopted the use of hashtags almost completely. Since most social media channels adopted hashtags as an...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    The Unruly blog also posts the "6 Branded Vines You Should Watch Right Now" each week, so digital marketers can keep up some the latest short-form content being offered by brands. Vine will become instrumental for brands looking to capitalize on...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    The marketing paradigm has shifted and brands must adapt. So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the...

  5. Google Takes 'Top Global Brand' Title from Apple [Study]

    Buzz over new and improved products has helped Google surpass Apple in Impact Media Value, making it the Top Global Brand according to General Sentiment’s Global Brands Report for Q2 2012. As to methodology, the report notes, “General Sentiment...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    While consumers are consuming information from and interacting with brands in different ways, they mostly want to have that connection for a few key reasons: Where it was that they once were worth a thousand words, images are now translating not...