SEO News

Top 10

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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    As evidenced by the chart below, the top-ranked branded result has a 22 percent higher CTR than the number two spot. Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate...

  2. Movie-Themed Halloween Costumes Lead Google Search Trends

    Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday. Video-game Assassin's Creed and dog-spider costumes are the only non-movie-themed costumes to...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    Of the top 10 channels cited by marketers, eight of those channels were digital. Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that enable more sophisticated multi-touch attribution...

  4. Deal With the Big Rocks First

    Then the professor poured water into the jar, filling it to the top, proclaiming, "Nope, now it is full. Website optimization methods focus on incrementally optimizing a site to increase conversion rates.

  5. The Evolution of SERPs and User Behaviors

    In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically.

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed...

  7. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your...