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  1. Movie-Themed Halloween Costumes Lead Google Search Trends

    Google's top trending searches for Halloween costumes give us a good idea that movie-themed getups might be seen on most trick-or-treaters this holiday. Video-game Assassin's Creed and dog-spider costumes are the only non-movie-themed costumes to...

  2. 3 Must-Know Findings About Cross-Channel Attribution

    Of the top 10 channels cited by marketers, eight of those channels were digital. Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that enable more sophisticated multi-touch attribution...

  3. Deal With the Big Rocks First

    Then the professor poured water into the jar, filling it to the top, proclaiming, "Nope, now it is full. Website optimization methods focus on incrementally optimizing a site to increase conversion rates.

  4. The Evolution of SERPs and User Behaviors

    In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically.

  5. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level. As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  7. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Keep it branded where possible, and link to deep URLs where within context - as opposed to just trying to place links to top target money pages. Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your...

  8. 3 Ways to Dig Deeper for Bigger Paid Search Success

    I took the data across our client set for the top 10 spending states (the blue dots each represent a state). Last week I had the chance to have lunch with some friends in the industry. We both got our start at the same place but since then we have...

  9. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Max CPC greater than or less than top of page In between live tweeting from the event, posting pics, and overusing the infamous hashtag (#CZLSF), I was able to attend some great sessions from a variety of talented speakers.