SEO News


  1. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  2. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    While the reasoning behind this strategy may be solid (diabetes sufferers may be prone to oral hygiene issues, for instance), it is nonetheless surprising to find that an everyday toothpaste brand is competing with pharmaceutical manufacturers to...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Toothpaste - Refreshingly minty and clean Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never...

  4. Survey Looks At Spend On Clothing, Personal Care Products & Electronics

    It gives some details on spending on clothing, consumer electronics and the fact that nearly 20 percent of us will indeed buy toothpaste and other personal care products online. Men are inclined to visit a retailer's web site and comparison sites...