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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Your goal is to be visible where your audience is looking for your products and services. There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that will have the most impact?

  3. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. PPC has long been the cheapest, quickest, easiest way to...

  4. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. I think of organic, expanded," said Kristine Schachinger, CEO of The Vetters, industry...