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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. When an industry can't come to common consensus about what a high-profile term really...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Some popular spying tools for SEO include www.moz.com, www.majesticseo.com, www.similarweb.com, and www.raventools.com. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and...

  3. Facebook Aims to Restrict Gun Sales With New Rules

    As always, we encourage people who see anything that violates our policies to report it to us using the tools found throughout our services," write Bickert. People sometimes use our free tools to discuss products that are regulated or controversial...

  4. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    There's simply too much shopping and egg nog for anyone to be concerned with choosing services or buying goods for their business. Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better...

  5. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Integrating data from both anonymous and previously identified Web visitors becomes seamless with a single set of tools. Distributed marketing improvements: New tools, processes, and assets make it easier for marketers to create and customize local...