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  1. SES San Francisco Keynote: Google's Matt Cutts & Patrick Thomas on Search Engine Censorship

    Image Credit: Simon Heseltine The keynote began with some news about backlinks in Google Webmaster Tools. Here's what he had to say about the new Webmaster Tools data and more: Should a search engine filter content such as violent images...

  2. Integrating Owned, Earned & Paid Media For Better SEO

    For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon Heseltine, Director of SEO to "AOL Audience Development (SEO the underlying signals, data sources, and how we...

  3. Nomenclature: The Industry Case For and Against SEO

    We don’t have an awesome reputation, as an industry.check out this set of Autocomplete suggestions Simon Heseltine pointed out last April. Because there will always be numerous ways to improve elements of any given web document to make it easier...