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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Heuser: For the study we used Google Webmaster Tools as presented and did not segregate the results for mobile between app or browser. Search engine optimization - and where a website appears in search results - can have a significant impact on...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. This same process must be done on your clients and here is a post I...

  4. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. Even with no background in SEO, content creators can follow clear...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that will have the most impact?

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    This is where human SEO intelligence and SEO tools combine to provide critical insights. Analyze Top Landing Pages From Google Organic (via Google Analytics and Google Webmaster Tools) You can do this via both Google Analytics and Google Webmaster...