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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM communities, who are always trying to keep up with the latest and greatest in search.

  2. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  5. Local Keyword Research: 3 Ways to Use Google

    Knowing which queries Google is pushing users toward is another good place to start when defining what keywords to build SEM campaigns around. The tools available for mining and identifying these keywords are extensive, but often the best place to...

  6. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their...

  7. The Search Agency Launches Local Search Campaign Management Platform

    The idea is to let these kinds of companies offer more affordable SEM services to smaller marketers. The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts.