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  1. SearchDay | The End of the Beginning

    Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages? The next generation of search advertising and natural search will take some of the power away from the elite few in favor of placing the...

  2. SearchDay | Universal Search Should Be a Plus

    Keyword Discovery 101, Part 1 SEM 101 Developing proficiency for identifying and refining your keywords crosses many disciplines. SEM CROSSFIRE Could our industry's Big Three replace the old ones? Google Creates One Page for Webmaster Tools...

  3. SearchDay | Zappos + Twitter = Innovative Success!

    Facebook: Get Educated on the Hottest Social Media Platform SEM.EDU Facebook was first used as a tool to help students, faculty, and staff to get to know other people on campus. Videos range from casual advice about keyword tools to raps about...

  4. SearchDay | My Wife, the Editor

    MySpace for Online Learning and Marketing Tools SEM.EDU While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. Today's Top Story: SageLewis My Wife, the Editor LINK LOVE Editor of any kind of...

  5. SearchDay | Common Problems with 404 Error Pages

    Using Twitter as an Education Tool SEM.EDU Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. Common Problems with 404 Error Pages SEM CROSSFIRE...

  6. SearchDay | A Tale of Two Links

    Using Twitter as an Education Tool SEM.EDU Innovations are popping up everywhere as educators find more uses for Twitter and other social media tools to cater to 21st century students. Today's Top Story:

  7. SEW Experts: Using Twitter as an Education Tool

    In today's SEM.edu column, "Using Twitter as an Education Tool," Ron Jones outlines a few examples of professors and teachers using Twitter in their lesson plans. Innovations are popping up everywhere as educators find more uses for Twitter and...

  8. SearchDay | Would You Endorse this Web Site?

    YouTube-ery: Online Videos as Learning and Marketing Tools SEM.EDU YouTube is user-generated content at its best.and worst. SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the...

  9. SearchDay | Online Videos as Learning and Marketing Tools

    YouTube-ery: Online Videos as Learning and Marketing Tools SEM.EDU YouTube is user-generated content at its best.and worst. Today's Top Story: RonJones Everyone in the world with a video camera -- or just a Web cam and microphone -- can be part of...

  10. SearchDay: There's No Secret Recipe to SEO

    Leveraging Social Media to Educate SEM.EDU There's been lots of hype about social media lately. SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your...

  11. SearchDay: Tips for Making the Most of SES San Jose

    Tips for Making the Most of SES San Jose SEM.EDU As a lead-up to SES San Jose, we've got some tips and thoughts to help promote and get you through the event. It's a great opportunity to really dive in and learn about the SEM world.

  12. 3 CEOs with 3 Strategies for SEO Success

    As is the case with most savvy companies, Darrow understands that SEM requires continuous improvement. Does SEM make a big impact on businesses with a strong brick-and-mortar presence? McWaters highlighted SEM during her recent Q1 2008 earnings call.

  13. What's In Your Travel Tool Bag?

    Last year at SES Travel, we had a well-rated session on what most travel search marketers use for SEO/SEM tools. Most online marketers have a bag of tools to reach for when faced with mission-critical tasks: keyword or competitive research, Web...