Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). Should you hire someone with deep SEO know-how or someone who is an expert at managing the SEM campaigns to manage this program?
She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their...
The idea is to let these kinds of companies offer more affordable SEM services to smaller marketers. The platform also allows for automated account setup, while bid and budget management tools manage large numbers of accounts.
While Pottery Barn was the top spender in its category in 2012 according to data from AdGooroo (disclosure: my employer), with an estimated $8+ million of paid click-throughs during the year, competitive benchmarking reveals that Bed Bath s SEM...
In order to compete and drive strong ROI, you will have to run your PLA campaigns much like you run your SEM campaigns today. The techniques below are most familiar to expert SEM practitioners and can drive significant improvement over baseline PLA...
As Google’s Enhanced Campaigns announcement news has reminded us, it’s critical for SEM practitioners to make sure the tools they use grow with them. Most major SEM platforms will adapt to these changes.
As SEM managers do their thing, keywords are paused, bids are decreased or increased, dayparting is set up all based of performance. As many SEM managers know, Google and Bing take your daily budget caps less than seriously.
In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. Or should I take a moment to introduce myself, a Bing Ads Evangelist, sprinkling in...
Enterprise level clients want/need reports in order to justify their spend toward SEO/SEM and also to placate the higher-ups. I'll add there are some great tools out there that can make your reporting easier, especially if the client (like some do...
Cause and Consequence started with the continued growth of search with the North American SEM industry projected to grow by to $23 billion over the year. Google continued its clamp down of third party tools that 'scrape data' from Google.
Although our search marketing expert wishes not to be named, this person has over seven years of SEM experience, accreditation on Google and Yahoo/Bing search engines, and teaches a search engine marketing class at NYU.
AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs. Rather, we hope to introduce you to insights and tools of theirs you may not have...
Whether it’s reaching Europe’s biggest markets that captures your interest or understanding the Asian markets, authors Anne Kennedy and Kristjan Mar Hauksson will be there to share their expertise along with other Global SEM experts.
The mantra, "check the statistics before you act" is repeated ad nauseam by SEM professionals, but what statistics are they talking about? They could mean Google Analytics, Google Keyword Tools, your company’s internal statistics, or secondary...
She lists several companies as examples of the types of SEO platforms and software she’ll be covering, though noticeably absent are more forward-looking, truly automated big data SEM solutions like BloomReach and DataPop.
This information is not something SEM managers tend to boast about, so utilizing this method can help you understand if there are any changes you could make to your account to get ahead of the competition.
My Small Business is Too Boring for a Fancy SEM Strategy An SEM realignment, reorientation, and for some, total reinvention. A recent interview with Rochester Magnet opened my eyes to the notion that even super-boring manufacturing businesses have...
In fact, search engine marketing (SEM) and SEO is an innovative field which requires solid leadership. Empowering means giving folks the tools and letting them run with it and make the decisions. The best way to empower others is to train other...
There’s a high level intro section geared to executives on how SEM and social media marketing is different in the regulated industries and how to capitalize within the confines of your business, there’s a legal session that features legal counsel...
Perform keyword research analysis for a set of key terms, using tools such as Hitwise, SearchMetrics or SEM Rush to find out which keywords competitors are getting traffic from. Using tools such as Linkdex you can compare current rankings...
