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  1. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and...

  2. Google Dorking: Feds Warn Against Malicious Cyber Actors

    As a result, Public Intelligence, the research project that says it "[aggregates] the collective work of independent researchers around the globe who wish to defend the public's right to access information," has posted the release on its website.

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Linking to studies/research is much more natural, this is an original source that is credible and adds value to your content - it’s not a placed link. Make your content much more research heavy: "78 percent of people said.as reported by [brand]" is...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. Another more efficient way is to automate and scale your efforts by leveraging the following tools, tips, and tactics.

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter.

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They don't make their consumers or site visitors go elsewhere to do research – it's all right there. Tools for estate and retirement planning But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.

  7. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. By typing in a number of key phrases into the tools, you can quickly extract large number...