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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Market Research The first place to start in doing keyword research is with your users. Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers, but you should never rely on a bot to...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Other Pinterest Analytics Tools There are other tools that have appeared on the market focusing on analyzing data from Pinterest. New Pinterest Research Shows Which Images Get the Most Engagement Even though Pinterest can't yet compete with...

  3. 3 Keys to Activating an Audience with Smarter Content

    As a result of this uncertainty, it's vital to have tools in place to collect actual audience data to compare against the personae developed during the research and planning stage. Audience research involves gathering and analyzing qualitative and...