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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    One example of this is the ability to create a campaign around all items that are on promotion such that promotional products always have priority when a set of products is triggered by a user query. Previously this was only available in analytics...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. At the same time, no one knows a business’s objectives like its marketers and merchants, so we also developed tools that empower these experts...

  3. Google Webmaster Tools Now Provides More Specific Search Query Data

    Now Google is changing the way they display their search query numbers in Google Webmaster Tools. Search query stats for both desktop and mobile will now be displayed in Google Webmaster Tools individually rather than being lumped together.

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You can do the same on your website by being aware of the paid search query parameters for your display advertising. Segmentation is one of the most powerful tools we have in analytics, and user segmentation takes what we've been getting to an...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Make search query data on Google Webmaster Tools accurate and comprehensive. People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword...