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  1. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". SEM = Paid only" according to Bruce Clay, President of Bruce Clay...

  2. 4 UX Tips That Will Improve Your Content Strategy

    Never produce a “how-to” guide that's promotional. Use Google Analytics to analyze your website's goal funnels and tap into other resources such as your sales team or automation tools to help you determine where potential customers need a little...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources: Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them using...

  4. How to Dominate the Entire First Page of Google

    For more information on how to set up your publisher profile, check out this Google+ starter guide. For your brand domain, head over to Google Webmaster Tools and audit your current site links. PLAs are another great way to take up brand real...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We will, instead, rely on Search Traffic to Pages versus detailed Keyword data to guide our organic search tactics. Link your AdWords and Webmaster Tools accounts for increased visibility.a. Marketers will still have access to referring keywords...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics offers an "Opportunity Matrix", which presents Access and Empower as pre-requisites to see opportunities and insights to guide aggregate action, and automated action. In-product help videos are now available throughout the GA...

  7. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Positioned as a guide for millennials, "Promote Yourself", released on September 3, has some interesting points that resonate with me as a former employee and as a current online entrepreneur. The good news is that the web provides all the tools...