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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers, but you should never rely on a bot to tell you what your users are doing. My digital agency is rebranding, which means a new...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Free tools, widgets or apps Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. Your primary goal is links and nobody wants to link to...

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Communicate Intelligence With Data Visualization Tools Computerworld featured a list of free data visualization tools that may help you clean up, analyze and/or visualize the data. Using tools, such as those identified above, to identify trends in...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot more usage out of their tools because of their automated email pushes. And what's interesting is that when you look at common Mobile...

  5. SEO Into 2014: The Irreversible Changes in Google's Products

    And further, which tools or practices can we utilize to capture that sweet spot which drives traffic and engagement, branding, and customer loyalty? As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in...

  6. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Other Pinterest Analytics Tools There are other tools that have appeared on the market focusing on analyzing data from Pinterest. Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to improve...

  7. How to Dominate the Entire First Page of Google

    For your brand domain, head over to Google Webmaster Tools and audit your current site links. Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through...