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  1. 7 Essential Skills for Managing PLA Campaigns

    Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    There are many inexpensive and effective tools on the market that can stop most hackers cold. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of...

  3. 10 Vital Steps to Building Social Influence

    You may not have millions to invest, but there are plenty of customer relationship management tools available to optimize engagement with customers. Harvard Business Review recently challenged the long-term value of influence in the context of the...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    Some of the tools you can use. Something great that most testing tools allow you to do is create a threshold of how many people you want to include in the test. Most testing tools allow you to have some control in that area.