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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Use this to check on messages, issues such as crawl errors or URL errors, index status, traffic trends, and some keyword insights.minutes It's easy to link to different pages in the site with the same keyword or use different keywords to link to...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He then listed a few tools for keyword research, including: In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. In this session at BrightEdge’s Share 14 event, brands like Groupon...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the keyword the customer searched to identify intent. Our process for assessing mobile engagement starts with having the ability to distinguish...

  4. Nuances of Spanish Language Search Marketing

    Becoming aware of the dialects and intonations that each targeted country uses will help tremendously within your keyword research efforts. Make sure to also set up your sitemap and Webmaster Tools correctly which will also signal Google with which...