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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Keyword and Competitive Research Tools Here is a good post that lists and reviews competitive...

  3. 26 Free Must-Have Tools for PPC Success

    I love this Excel plugin for keyword research. Google Suggest is a fun and enlightening way to do keyword research. Use Uber Suggest for keyword research. Keyword Wrapper Use this easy-to-use tool to quickly create keyword sets in all match types.

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    Pro tip: Place the landing page URL into a keyword density analyzer for additional insights. This report displays landing page URLs along with the page titles providing a general keyword theme for searches driving traffic to a given page.