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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    By determining user-behavior patterns that indicate specific interests, you can group users into lists and campaigns, and then use those campaigns to deliver targeted content that a specific portion of your audience wants to consume.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    While the lists of tasks may seem long to add to already busy workloads, these are worthy time investments to catch any issues early before they have a chance to negatively affect your effort. Use this to check on messages, issues such as crawl...

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    The whois data for the site lists it as being owned by Lv ShaoHua and registered in southern China: I can understand why someone might think that they are being attacked by a competitor when suddenly they see a whole bunch of new, potentially...

  4. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Site: Searches and lists all the results for that particular site. By searching for specific file types and keywords, malicious cyber actors can locate information such as usernames and passwords, e-mail lists, sensitive documents, bank account...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough...

  6. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools.

  7. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Keyword lists, geo-location targeting, time of day, etc. The annual summit came just days after Google moved entirely to secure search, turning Google keyword data into "(not provided)", essentially eliminating access to insights related to organic...