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  1. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. By typing in a number of key phrases into the tools, you can quickly extract...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Action: If onsite usability and page speed don't seem to be the reason for bad user engagement, look at the keyword the customer searched to identify intent. Our process for assessing mobile engagement starts with having the ability to distinguish...

  3. Nuances of Spanish Language Search Marketing

    Becoming aware of the dialects and intonations that each targeted country uses will help tremendously within your keyword research efforts. Make sure to also set up your sitemap and Webmaster Tools correctly which will also signal Google with which...