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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    The search giant ranks multi-location brand websites based on three common sense factors: Ironically, a lot of the things consumers are looking for may also help your local pages rank higher, like integrating YouTube, Google Maps, Google+ sharing...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...