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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have shifted...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword and Competitive Research Tools The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. What keywords would they be searching to find my products...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. There's simply too much shopping and egg nog for...