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  1. Search Engine Marketing Checklist for Hotel Marketers

    Regularly review suspicious inbound links from Google Webmaster Tools reports and Baidu Webmaster Tools reports Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve...

  2. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. The real question is, what are the tools we can easily use that will have the most impact?

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your competitors. If readers don’t care about your links, why should Google? People are much more cautious about link-building now, and rightly so - no one...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). Before Google released website call conversion tracking, I...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. Only Internet giants like Facebook or Google can claim to have enough reach of users logging...

  7. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Haynes said it didn’t seem like there was a notice in Google Webmaster Tools, but she then spotted it the following day: Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone...