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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. Google In a "Learn with Google" online vocabulary reference Google defines SEM as:

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google Webmaster Tools (GWT) doesn't provide all the answers. Google Webmaster Tools doesn't allow this and only shows average rank. In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search:

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to...

  4. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34 percent), and SEMrush (26 percent) as favorites for gathering data. The survey report, released this week, touches on questions in...

  5. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...