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  1. What’s the Deal With Links From M.Biz? Should You Disavow?

    They’ll be listed in your reports from Webmaster Tools and other backlink checkers as artificial-stone.com.cn and not as m.biz sites. When Google employee John Mueller was asked in a hangout about whether or not to disavow links from m.biz sites...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. This is another win for global advertising support for the platform, as Yandex joins the list of already...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. We do a Google search before buying from a brand — what do people...

  4. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Utilize tools to run pre-populated dork queries to see if you have freely available sensitive information on your website. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your competitors. If readers don’t care about your links, why should Google? Even forgetting about the debatable value of Google authorship, if you have a...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. DoubleClick says native integration with Google Merchant Center means...

  7. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. Once you access Google Webmaster Tools, click Search Traffic from the left menu, and then Search...

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). Before Google released website call conversion tracking, I...

  9. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. Only Internet giants like Facebook or Google can claim to have enough reach of users logging...