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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Tailored for small businesses, the guide provides an in-depth introduction to the technical aspects of optimization testing: the basic tools required, and how to use them. One of the most popular A/B and multivariate testing tools around, Visual...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Ensure that you already have the right tools in place: You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). The more the merrier when it comes to how many search...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Another more efficient way is to automate and scale your efforts by leveraging the following tools, tips, and tactics. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up the...

  5. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning But if you have the time and the resources for it, jump into LinkedIn communities or run a Google+ community on finance topics. Host tweet chats, Google Hangouts, and pose questions so that you are able to...

  7. EU Commissioner Hints at YouTube Probe After Google Investigation

    We don't want to waste the Commission's resources on complaints that are not related to antitrust or are used as tools in commercial disputes," he said. The European competition commissioner Joaquín Almunia has suggested that when he completes his...