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  1. Landing Page Optimization: How to Identify Testing Opportunities

    Some of the tools you can use. Something great that most testing tools allow you to do is create a threshold of how many people you want to include in the test. Most testing tools allow you to have some control in that area.

  2. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Embody personal CRO by constantly testing out new tools, processes, or ideas. Rather, marketing is a means to increasing sales, so start measuring accordingly and report on conversions. Whether you are a devoted resolution-maker or just want to...

  3. Advanced Search Operator Tactics

    By that, I mean the art of doing SEO stripped down, without tons of tools. To get to verbatim from a Google SERP, click on Search tools, then you'll find it in the All Results sub-menu. This is helpful for diagnosing if you’re having a crawling...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    Rather, we hope to introduce you to insights and tools of theirs you may not have discovered yet. Bing Ads Intelligence Tools Beyond cool toys you can take back to your kids or branded gadgets for your office, SES Chicago sponsors offer a number of...

  5. Get the Picture: Brands Use Instagram for Visual Marketing

    Statigram provides account statistics and community management tools. For a startup that just turned 2 years old this month and was gobbled up by Facebook for a cool $1 billion this year, Instagram’s fast track growth has brands taking a hard look...

  6. SEO, Why You Are Doing it Wrong

    He had received but never actually noticed the warning letter dated April 11, 2012 in webmaster tools because he hardly ever logged in. In Google’s handling of the ‘unnatural link’ notices in webmaster tools, they did not provide clear guidance to...

  7. 5 Invaluable (And Free!) Tools Every Online Marketer Should Get to Know

    While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free trial of Wow Super New Program Y, it’s important to show those tried and true tools that have served you well in the past a little TLC (until it...