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  1. Native Advertising for Small Business: The Missing Link?

    Content discovery tools, like Outbrain and Taboola, are another type of native advertising. The two biggest content discovery tools are Outbrain and Taboola. Content discovery tools engage audiences better, amplify content’s exposure, and build...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your competitors. This builds your marketing list and your own audience for future promotions. Look to run social promotion campaigns, use social advertising...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. Though a user is the same person while using mobile or desktop, he is in a different mindset...

  4. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Building a large newsletter audience can be tough, but there are some great tools out there to help you through the process. Newsletters are an amazing marketing tool. If you want to grow the list quickly, you can always put some money behind it...

  5. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Tools to enhance productivity and profitability. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology...

  6. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites...

  7. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they...