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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    In 2014, we'll see the emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing, with more brands becoming newsrooms for their niche. New tools will emerge to help real-time marketers become...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc.looking at you LinkedIN Ads! Social media advertising is what traditional search engine...

  5. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Yes, there will be an exhibition area, as usual, giving marketers access to the tools developers, service providers and more. As an early executive at Facebook, Zuckerberg is part of the pioneering new generation in digital marketing, which makes...

  6. Localization for International Search Engine Optimization

    You can do some preliminary research using Google's Keyword Planner or other keyword tools that perform similar functions. Generally speaking, localization refers to aspects of your content, your website, and other marketing efforts that are...

  7. 11 Must-Measure KPIs for Content Marketing Success

    Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to measure conversions, where they are coming from, and how conversion rates stack up. We have copious amounts of data at our fingertips, so the only reason...

  8. Twitter Speak From @ to Z – Terms & Definitions

    This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know, from @ to Z. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this...

  9. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Segmentation is one of the most powerful tools we have in analytics, and user segmentation takes what we've been getting to an entirely new level. Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data...