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Tools Advertising Bid Management

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid values that are not optimized, based on relative performance. Adaptive Shopping campaigns, on the other hand, help ensure a...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    The launch of enterprise-level tools in AdWords will offer more convenience for advertisers, but will likely compete with some third-party management solutions advertisers have used, as they were previously the only option for bulk actions, bid...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find...

  4. How to Decipher Your Competitors Digital Marketing Strategy

    Does your competitor bid on their branded terms? Many paid search management tools carry information within URL parameters just as a tool like Google Analytics does. There is a quick and easy way to quickly get a list of all the traffic and tools...