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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your competitors. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as...

  4. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. In the past, figuring out if your search advertising actually lead to these...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    View Mobile Reporting in Google Webmaster Tools (GWT) Let’s move to Google Webmaster Tools. I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools.

  6. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    He then listed a few tools for keyword research, including: Google Webmaster Tools. Bing Webmaster Tools. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to...

  7. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. Though a user is the same person while using mobile or desktop, he is in a different mindset...

  8. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...

  9. EU Commissioner Hints at YouTube Probe After Google Investigation

    We don't want to waste the Commission's resources on complaints that are not related to antitrust or are used as tools in commercial disputes," he said. The use of Google's dominant position in search to push other services – eg Google+ and YouTube...

  10. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. They know their way around the necessary data tools and they can follow the foundations of PPC well. This is especially true in the PPC universe with all...