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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites...

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword and Competitive Research Tools The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Here is a good post that lists and reviews competitive...

  4. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    AdMob has added tag management for content experiments, which gives more tools for in-app purchase options. AdMob, Google’s mobile advertising platform, has announced a couple of new updates. First there is a new integration with Google Analytics...

  5. Facebook Aims to Restrict Gun Sales With New Rules

    People sometimes use our free tools to discuss products that are regulated or controversial," Monika Bickert, Facebook head of global policy managment, says in the company's blog post. As always, we encourage people who see anything that violates...

  6. PPC Management Operations: The Ultimate Guide

    This one can be challenging if you don't have good tools. Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. These advertising options can fall by the wayside in favor of regular...

  7. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    New tools will emerge to help real-time marketers become more 'agile' In 2014, we'll see the emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing, with more brands becoming newsrooms for...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc.looking at you LinkedIN Ads! Social media advertising is what traditional search engine...

  9. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Yes, there will be an exhibition area, as usual, giving marketers access to the tools developers, service providers and more. This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more.