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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. It might sound surprising, but customers start searching for gifts and products for Christmas as early as September.

  2. What’s the Deal With Links From M.Biz? Should You Disavow?

    They’ll be listed in your reports from Webmaster Tools and other backlink checkers as artificial-stone.com.cn and not as m.biz sites. I have been asked this frequently enough that I decided that an article on this topic would be useful to readers...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. The new rules of selling and customer service are here, they’re...

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Utilize tools to run pre-populated dork queries to see if you have freely available sensitive information on your website. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your competitors. Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit...