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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Oli Gardner, the brain behind the post, went out of his way to read each tip listed. Qualaroo, a premium vendor of a CRO tool that's been used by Yahoo, Vimeo, and Intuit, provides a basic yet comprehensive overview of what CRO is really all about.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tip sheets on how to save money for Christmas. A "tip of the week email" that offers a new tip every week on saving money innovatively. You may even want to adopt a social media monitoring tool so that you know everything people are saying...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Bottom line and most important tip: it's all about the relationship! Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You're at the very tip of the head in terms of quality--most of the scuzzy people take advantage of massive numbers of small, not-very-savvy bloggers who will throw up any submission they receive. Here's a Really Evil Example: http://www.mattcutts...

  5. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Tip: Use IFERROR() in Calculated Fields as a Cue TIP: Take a closer look at "Average" in pivot tables. Tip: Get Rid of GETPIVOTDATA() We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers...

  6. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a...

  7. Twitter Speak From @ to Z – Terms & Definitions

    This stands for "hat tip" or "heard through. Buffer is actually a tool that comes from another company that then partners with Twitter. With millions of users, Twitter is a must for marketers. But if you're new to Twitter, you'll quickly realize...