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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Bottom line and most important tip: it's all about the relationship! Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    You're at the very tip of the head in terms of quality--most of the scuzzy people take advantage of massive numbers of small, not-very-savvy bloggers who will throw up any submission they receive. Here's a Really Evil Example: http://www.mattcutts...

  3. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Tip: Use IFERROR() in Calculated Fields as a Cue TIP: Take a closer look at "Average" in pivot tables. Tip: Get Rid of GETPIVOTDATA() We've previously covered a few basics for pivot tables, a powerful Excel tool which helps digital marketers...

  4. PPC Management Operations: The Ultimate Guide

    Pro tip: If you're an agency or consultant and you notice something is off, call up the client. Now that you have recommendations on what to look for throughout the year, put it all together using your favorite project management tool (e.g.a...

  5. Twitter Speak From @ to Z – Terms & Definitions

    This stands for "hat tip" or "heard through. Buffer is actually a tool that comes from another company that then partners with Twitter. With millions of users, Twitter is a must for marketers. But if you're new to Twitter, you'll quickly realize...

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    Bonus Tip: To really understand the needs of your customers, interview whoever answers your phones and support emails. Bonus Tip: If you're a super savvy business, you may even decide you want to hop into these conversations and be their expert.

  7. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    And this article is only the tip of a very large iceberg. With this tool, you can enter the type of vulnerability you're seeking, hit enter, return (in this case) 300,000 websites with that vulnerability in less than 10 seconds.