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  1. How to Decipher Your Competitors Digital Marketing Strategy

    Many paid search management tools carry information within URL parameters just as a tool like Google Analytics does. Does your competitor bid on their branded terms? Google Insights, suggested search, and other keyword research tools can only tell...

  2. PPC Keyword Sets: Words to the Wise

    There's a similar misunderstanding about automated bid management software: advertisers want to believe they can quickly and easily create set-it-and-forget-it ad campaigns. That way you can bid on keywords that match search terms your target...

  3. Highlights from the SEW Blog: March 24-28, 2008

    Citigroup Upgrades Yahoo, Predicts Microsoft Bid Increases to $34 a ShareLooks like Yahoo's recent dog & pony show convinced at least one analyst. Citigroup's Mark Mahaney upgraded Yahoo from hold to buy, based on the belief that Microsoft will...