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  1. SEO Is No One-Trick Pony

    And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to...

  3. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool.