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  1. 26 Free Must-Have Tools for PPC Success

    While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads. Use this easy-to-use tool to quickly create keyword sets in all match types. Build out your keyword list in minutes with this tool.

  2. How to Write Great Content: Because Awesome Content Won't Write Itself...

    While this tool is free to use, it does require having a Google AdWords account. Another tool I really like for content ideas is Google Keyword Planner. By entering [problem gambling] into our keyword tool, we're able to see lots of opportunities...