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  1. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Keyword Research Tool – Rather than just accept the list of negatives or search queries you have, run them through your favorite keyword research tool to come up with synonyms and related terms. The most commonly underused tool in negatives is...

  2. Rip Van Winkle: Search Engine Strategies NYC 2004 vs. SES New York 2010

    If they used Overture's free keyword suggestion tool six years ago, it doesn't exist anymore. When was the last time your webmaster or IT department conducted keyword research? Over the weekend, I discovered my conference handbook for Search Engine...