You have a great new tool to dive deep into your big data sets. But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. Even though GeoFlow is only available for Excel 2013, it...
My tool of choice for scheduling updates happens to be Buffer. You can't rest on a great product and go radio silent; you need to build a great brand. Free your creativity by seeking out other inspirations.
A presentation is a brilliant yet underutilized tool in the world of marketing. Since we’re using yoga as an example here I would recommend using Pinterest as a marketing tool. When you’re just starting out with your content marketing strategy, one...
This process includes research, conceptualization, feasibility assessment, establishing design requirements, preliminary design, detailed design, production planning, tool design, and finally going to production.
The free report is the tool of choice when your prospect isn't yet educated or motivated enough to take action of any kind. The free report essentially names a problem faced by your prospect, gets them emotionally involved in the horrible current...
Schottmuller noted that when it comes to Google Analytics, Webtrends or SiteCatalyst, at least 25 to 40 percent of mobile traffic still isn't being covered by those tool sets. Using a tool like this helps you find contrasting colors so that you can...
When you running a test, there's usually not a lot of information that you need to give each tool. And this is really where the magic happens ‐ where your website talks to your testing tool, and your testing tools says I want this person to see...
Free Tools: Who doesn't love a free tool? Free tool resource lists are prime targets for link outreach. The best tool to automate the broken link discovery process is the Broken Link Finder. And, as often is the case, just creating a piece of great...
Pocket is a useful tool that allows you to easily store interesting articles, videos, or snippets of text in an accessible place for consumption at a more appropriate time (e.g.during your commute or while you’re sitting on the sofa at home).
If used properly, social can be an incredibly powerful sales tool. Best of all, it’s free. Provide your sales reps with some SEO direction, and then set them free. These sites can provide solid link authority (not to be confused with purchasing...
Live surveys can be an invaluable tool to help get a sense of what users like about your content, what they don’t like, what else they’d like to see to improve the page or to make a purchase. Treat your share buttons as a tool.
You could have your customer service reps use a simple free tool like SurveyMonkey and potentially offer to enter customers into a sweepstakes to win a gift card for taking part. You could use an exit survey on your landing pages, leveraging a tool...
This would be done through the use of the URL Builder Tool which allows you to choose the campaign name, source, medium and other information for your URLs before you use them in link building or other campaigns.
SMS is a powerful tool for cutting through to customers, and is even more powerful when focused on people that are extremely close (e.g.feet) from your business. Use a tool like Fliptop to match your pre-existing email database to your customer’s...
CBP is a real-time analytics tool that allows you to track concurrent visitors on your website that are interacting with your content at any given time. CBP may or may not replace any of the tools you’re currently using but can definitely be a...
Crowdbooster is my favorite tool for social media analytics, and while it used to be free, they're moving to a paid model. You don't need a tool to track rankings though. You can use Google’s URL Builder Tool to put in the traffic source...
AdWords labels are a helpful tool in clearly delineating data. AdWords labels are a helpful tool for tracking changes made in the AdWords Login. AdWords labels are a great Product Listing Ad (PLA) option for segmenting campaign data.
Google AdWords will show the competition level in their free keyword tool, as will many other tools. Create Great Content Great content comes in the form of videos, blogs, podcasts, discussions, infographics, white papers, webinars and articles...
Using historical data out of a previous AdWords account is best for this exercise, but if you don't have access to that information then you can use the AdWords Keyword Tool for your country to view approximate CPC.
For redirects, use a header checker tool to follow the redirects back. If you don't have the resources in-house to develop this capacity, check out this great article by Gareth of SEO Doctor, for some great information on this method of reclaiming...
