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  1. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. Google Analytics While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for...

  2. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And as of June 2013, the tool is free of charge (Open Site requires a paid account with Moz). And most of us in the SEO industry are always finding a need for a new tool. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled...

  3. Twitter Speak From @ to Z – Terms & Definitions

    Buffer is actually a tool that comes from another company that then partners with Twitter. or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your...

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    There was no mention at all of Google Webmaster tools in this keynote – suggesting that the analytics tool is more interested in becoming the companion to revenue-generating advertisers, than to providing website owners and webmasters insights...

  5. InboundWriter Promises More Insight into How Content Will Perform Prior to Publishing

    InboundWriter said this data coupled with the tool's analytics offers insight into how a piece of content published on a particular site will perform. While InboundMarketer does have subscriptions that come with heftier measurement capabilities and...

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    While this tool is free to use, it does require having a Google AdWords account. Another tool I really like for content ideas is Google Keyword Planner. By entering [problem gambling] into our keyword tool, we're able to see lots of opportunities...