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  1. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    At first glance, one might think that Google found this to be a powerful tool to assist in building out its Knowledge Graph. The Internet is touted by many to be, of necessity, free and open – invulnerable to tampering, censorship, or control by...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    The free report is the tool of choice when your prospect isn't yet educated or motivated enough to take action of any kind. Here's a template for free reports that you can adapt to most markets in which your prospects are just becoming aware of the...

  3. Top Google Website Optimization Resources

    Talk about an awesome and free tool to help with conversion rate optimization (CRO). Structured Data Testing Tool This is an awesome tool to test if authorship is working properly as well as your rich snippets and hcards.

  4. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Schottmuller noted that when it comes to Google Analytics, Webtrends or SiteCatalyst, at least 25 to 40 percent of mobile traffic still isn't being covered by those tool sets. Using a tool like this helps you find contrasting colors so that you can...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    When you running a test, there's usually not a lot of information that you need to give each tool. And this is really where the magic happens ‐ where your website talks to your testing tool, and your testing tools says I want this person to see...

  6. 14 Tips on How to Become a More Efficient SEO Professional

    Pocket is a useful tool that allows you to easily store interesting articles, videos, or snippets of text in an accessible place for consumption at a more appropriate time (e.g.during your commute or while you’re sitting on the sofa at home).

  7. Search Marketing Integration Starts With Your Sales Team

    If used properly, social can be an incredibly powerful sales tool. Best of all, it’s free. Provide your sales reps with some SEO direction, and then set them free. Buyers are looking for individuals who understand their day-to-day challenges and...