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  1. SEO Is No One-Trick Pony

    My favorite tool remains SEMRush.com for a quick analysis of the opportunity. Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For example, by entering the keyword search "Christmas gift" into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    This tool helps you quickly see the keywords that are working for them by looking at several factors, including days seen, average position, and last seen date. If a large percentage of your website sales happen over the phone, this is a huge...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    When it comes to shopping, smartphones experienced a 26 percent lift from 2013 as a crucial shopping device, with 29 percent citing it was the most important shopping tool in 2014. With mobile consumers looking to make decisions quickly and locally...