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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. When it comes to shopping, smartphones experienced a 26 percent lift from 2013 as a crucial shopping device...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool.

  3. 4 UX Tips That Will Improve Your Content Strategy

    Before you roll out a content plan, find the areas of your conversion processes that are causing users to bail. People will make quick assessments about your work, and although your content strategy is ultimately a promotional tool for your brand...

  4. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented, but we were curious about whether consumers actually find business videos helpful," said Brad Jefferson, CEO of Animoto.

  5. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. It’s a good idea before doing anything else to get a feel for the major segments of traffic on your website; their respective...