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Tool Conversion

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. Before Google released website call conversion tracking, I would usually recommend a third-party vendor...

  3. How to Create a Social Media Friendly Landing Page

    Don't ask for anything other than the conversion you need. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion...

  4. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    One in four users studied said they utilized a mobile device on the entire path to purchase, from research, to comparison, to conversion. When it comes to shopping, smartphones experienced a 26 percent lift from 2013 as a crucial shopping device...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases. Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool.