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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. By entering a competitor's domain, you can immediately see approximately how...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. When you running a test, there's usually not a lot of information that you...

  3. A Few adCenter Tricks For Halloween PPC Treats

    Microsoft adCenter offers tips on how to adjust your PPC strategy. Microsoft's Peter Haubold suggests adding key generic terms to your site's PPC campaign, assuming you sell costumes. Using appropriate capitalization – including use of the...