Easily create and test landing pages for multiple campaigns Note: As always, the magic is never in any tool or platform. Filter leads and prioritize actions based on levels of content engagement, roles and likelihood to buy
Enhanced campaigns get Google+ annotations and an upgrade center. Upgrade to enhanced campaigns more easily with the new AdWords upgrade center – Inside AdWordsLets you do bulk upgrades or merge campaigns in a few clicks.
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. In January, Unruly launched a tool to predict the "sharability" of video ads.
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ Facebook cites bug in search history tool disappearance – CNET
Award campaigns give you two large-scale promotion opportunities: the award nomination phase and when you announce the winners. Free Tools: Who doesn't love a free tool? Free tool resource lists are prime targets for link outreach.
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Now we've added YouTube search data going back to 2008, making it another great tool to look at video trends," Allocca wrote.
In addition to the common filtering attributes throughout the site, the Creative Sandbox section also enables a search for campaigns based on a brand or agency that submitted work. The Creative Sandbox link in the main navigation leads to the...
Digital marketing is about much more than simply links of course but for the sake of this post I want to concentrate on how such a structure can help us maximize the value of the content marketing campaigns we plan.
Using a proprietary Media Engagement and Measurement Engine (MEME), Unruly has delivered, tracked and audited 1.65 billion video views, across more than 2,000 successful social video campaigns, for more than 400 brands since 2007.
This can prove really useful when examining specific content campaigns, and can also be used to create advanced segments within Google Analytics to track things like non-brand organic searches (to prove the value of SEO).
Very tight and specific campaigns/keywords structure. This tool will rely on Google's Display Ad Builder and Merchant Center to create ads via a template with products from the merchant feed. Think about the kind of content your audience would be...
Optimizing search campaigns across multiple search types and in multiple formats was the clear message sent from Google - on how to optimize for Google. Facebook launches conversion measurement tool However, the reality is that Google once again...
Google: Create targets for your Dynamic Search Ad campaigns. Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in the visual product listings that sometimes...
How can marketers scale campaigns with thousands of SKUs? AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail product catalogs.
The game is continually evolving – this is type of skillsets I’ve found to be most important in our content marketing campaigns to date. Google AdWords is obviously a good start for keyword research, but don't just leave it there - use UberSuggest...
Use the YouTube keyword tool to get additional suggestions for keywords rather than relying on the AdWords keyword tool or only copying keywords from your existing search campaigns. Below are five super simple tips to help you get the most from...
At first we were unsure about turning on this functionality on YouTube, but it is already adding a lot of value to our already effective YouTube advertising campaigns,” she said. When Perry notices popular search terms for certain topics, like “how...
Paid search is a great channel to convert users who have been exposed to traditional advertising such as TV, print or billboard campaigns. Most companies utilize display advertising as part of their brand awareness or first touch marketing campaigns.
When building out several campaigns, duplicating ads and swapping out ad copy, a third party API tool makes life a heck of a lot easier. The teams at Google and YouTube have been beefing up the set of tools for content creators and advertisers lately.
Wouldn’t it be great to create campaigns with a similar strategy on the Google Display Network (GDN)? If you plan to utilize an Interest cluster in a variety of campaigns, you should create a Custom Combination.
