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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Newsletters are an amazing marketing tool. Marketers don't always think about Twitter as a tool to increase newsletter subscribers. Fill out the necessary fields in the "card content" section. If you want to grow the list quickly, you can always...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Enhanced reporting tools will allow analysis directly in AdWords in a multi-dimensional analysis tool. This new reporting tool includes graphing capabilities with bar, lines, and pie charts. Jerry Dischler, vice president of product management for...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword...

  4. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search volume. Optimize Your Content I hope for a great game and that advertising continues to push our craft...

  5. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    Majestic SEO, home to the largest open link map in the world, has just released an update to their Search Explorer Alpha tool (now version 0.3). In addition, the tool will display a relative weighting of results between InTitle, InAnchor and InURL...

  6. Twitter Speak From @ to Z – Terms & Definitions

    Buffer is actually a tool that comes from another company that then partners with Twitter. Embedding a tweet means that you can take that tweet and put it directly into the content of an article you're writing or put it directly onto your website.

  7. The Role of #Hashtags in Social Media and Search

    The hashtag more than a collection of characters – it is a tool to be used to reach new audiences, connect like-minded people, and facilitate streams of conversation. When you optimize conversations, content, and updates with hashtags, they become...