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  1. The Rise of the User Experience Marketer

    Analytics Analysis: They don't need to become data-mining experts, but UX professionals can benefit from learning basic analytics tools. Sketching: Whether you use an online sketch tool or a pen and paper, you should become comfortable creating...

  2. Evolution in Digital Marketing Skill Sets

    For example, search marketers should be familiar with the capabilities of platforms within search, content, marketing analytics, and tracking. Data and Analytics: Successful marketers of the future (and present) will have the ability to track...

  3. Search Engine Marketing Checklist for Hotel Marketers

    For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a...

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete.

  5. SEO Is No One-Trick Pony

    You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things that are obviously wrong with the usability of a website.

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts. Whether you’re re-evaluating your current keyword strategy or implementing a new one, this tool can...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or call analytics data on your own marketing. I have always told my clients that if you get more than 20 percent of your sales or...

  8. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    So every time you create a new piece of content, set up an automation tool to update your social profiles. Tweak content based on analytics and results: The best part of the virtuous content cycle is that it allows you to make adjustments as you...