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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or call analytics data on your own marketing. I have always told my clients that if you get more than 20 percent of your sales or...

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    So every time you create a new piece of content, set up an automation tool to update your social profiles. Tweak content based on analytics and results: The best part of the virtuous content cycle is that it allows you to make adjustments as you...

  3. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for those using Bing Ads.

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Design your next CRO test – or your first CRO test – with insights galore by leveraging new...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    And most of us in the SEO industry are always finding a need for a new tool. Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's business, twitter, and the tool he...