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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Finally, the influencer work that outperforms the rest always includes measurement and refining based on analytics. Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach...

  2. 26 Free Must-Have Tools for PPC Success

    Google Analytics Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. While Bing Ads Editor isn't as robust as AdWords Editor, it's still a must-have PPC tool for...

  3. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Modeling tools have been in Google Analytics for a while, so hopefully you've all had a chance to look at them a bit. Just go look at the data in Google Analytics instead. Use it as a tool to see which keywords did really well if you cut brand out...