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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  3. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, when you come directly to GutterSupply.com you see 888-909-RAIN, but when you come from Google AdWords (? In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and...