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  1. Google Active View Format Gets Accreditation

    His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. Google’s Active View viewability measurement solution has been given the nod from the...

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    The free report is the tool of choice when your prospect isn't yet educated or motivated enough to take action of any kind. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a...

  3. Top Google Website Optimization Resources

    Talk about an awesome and free tool to help with conversion rate optimization (CRO). Structured Data Testing Tool This is an awesome tool to test if authorship is working properly as well as your rich snippets and hcards.

  4. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Google Analytics has launched a new tool, the Customer Journey to Online Purchase. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions...

  5. Yahoo iPhone App Gets Story Summaries, Better Video & Image Search

    Summly is a summarization tool that was created in 2010 by teenage entrepreneur Nick D'Aloisio. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. Yahoo bought Summly for $30 million in late March.

  6. Mobile Marketing Conversion Optimization Tools & Code Tricks

    Schottmuller noted that when it comes to Google Analytics, Webtrends or SiteCatalyst, at least 25 to 40 percent of mobile traffic still isn't being covered by those tool sets. Using a tool like this helps you find contrasting colors so that you can...