But the press release is still a valuable tool for online marketing in a number of ways. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.
His company is also in the process of accreditation with the Media Rating Council for a tool that provides viewability data in real-time bidding ad exchanges. Google’s Active View viewability measurement solution has been given the nod from the...
My favorite tool for this is Screaming Frog. There's been a lot of talk about quality content in the SEO world for the past couple of years. We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review...
The free report is the tool of choice when your prospect isn't yet educated or motivated enough to take action of any kind. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a...
Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools – Bing Webmaster BlogNew malware tool in Reports Geo-Targeting tool in Configure my Site section lets you tell Bing the audience of a specific country you're targeting for your...
They present this data via the Facebook Ad Creation Tool. Wireframe Tool Prepare Influencer Outreach: Use a great tool like Followerwonk to pre-determine who you want to review your site upon launch. Launching a new website isn't just about...
Talk about an awesome and free tool to help with conversion rate optimization (CRO). Structured Data Testing Tool This is an awesome tool to test if authorship is working properly as well as your rich snippets and hcards.
This all supports the tablet as a second screen tool and addition to the desktop. Content strategy is all about matching visitor intent with the right message to meet user needs and business goals simultaneously.
Google Analytics has launched a new tool, the Customer Journey to Online Purchase. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions...
Summly is a summarization tool that was created in 2010 by teenage entrepreneur Nick D'Aloisio. Yahoo has launched an iPhone app using Summly's technology less than a month after buying the firm. Yahoo bought Summly for $30 million in late March.
RG: I like to use my brain, and I believe that smart people are the most overlooked tool of all. No tool can do this as fast as a knowledgeable person. For some time now, social has been all the rage.
In January, Unruly launched a tool to predict the "sharability" of video ads. This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided by the Google...
This is a great new self-service tool that allows live streaming of a sporting event or a press conference, engaging sports fans in a unique way. After reviewing each of the five new Playbook Guides, it's clear that one size does not fit all when...
They are, however, making a valuable tool more broadly available. Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon.
Google Glass is a geospecific marketing tool. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade? Or will Google Glass even make a ripple in online marketing?
Google brings Map Maker tool to UK with Bletchley Park update – V3Brits now able to add details on their areas. Google has safer results than Bing, Yandex, and Blekko. GM likes Facebook ads again. Here's a quick recap of search and social marketing...
Google's tool handles data from Blogger; Contacts, Drive, Gmail, Google+, Pages, Picasa Web Albums, Google Voice and YouTube. The tool is a change of direction for Google. Google has introduced the Inactivity Account Manager to let users opt to...
Schottmuller noted that when it comes to Google Analytics, Webtrends or SiteCatalyst, at least 25 to 40 percent of mobile traffic still isn't being covered by those tool sets. Using a tool like this helps you find contrasting colors so that you can...
In order to be compliant, a brand also needs to enlist the use of a social archiving tool to archive both outgoing messages from all of your locations as well as third party comments. It is important to choose a tool that makes recalling this...
You can expect this tool to be released “soon”. This tool was developed in response to feedback that the current system, which consists of two tools, is awkward and clunky, requiring PPC marketers to navigate and work with a single keyword lists in...
