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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Advanced reporting: They're calling this a multi-dimensional tool; I'm calling it Excel for AdWords. What do you think, are Google's new enterprise toys enough to keep you within their platform alone, or are there still scenarios that will leave...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Next, you use an influencer discovery tool to identify the right influencers and extract insights that help you decide who to reach out to and how to get them involved in your brand stories. Anyone can do bad influencer marketing.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Most marketers have used a keyword spy tool before, usually entering in a keyword or domain to see what the tool reports back. This post will cover some specific examples from a tool called www.ispionage.com and a few specific examples of how to...