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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The Trends tool is a new addition to their formula, but can it find an audience outside of their core power users? It is dropping a new tool to explore all of those ideas and fads it calls "Trends. When Google unveiled its Trends search engine...

  2. How to Create a Social Media Friendly Landing Page

    If you want your social media friends and fans to watch a video, download a tool, or sign up for an email list, you have to make it super simple to do. Landing page optimization continues to be a growing conundrum for many brands, especially when...

  3. 14 Top-Notch Resources to Help You Become a CRO Expert

    Qualaroo, a premium vendor of a CRO tool that's been used by Yahoo, Vimeo, and Intuit, provides a basic yet comprehensive overview of what CRO is really all about. Even those considered to be CRO (conversion rate optimization) experts had to start...

  4. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    One of the many things Majestic have provided with Topical Trust Flow, is a powerful PR feature within a familiar tool. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories...

  5. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. Social media has grown drastically in the past decade.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One tool I rely heavily on for a range of tasks is Screaming Frog. With the recent Panda 4.0 update, it's more important than ever to tend your content flock. Panda isn't going away. In fact, Google continues to dial up the importance of quality...

  7. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    You may even want to adopt a social media monitoring tool so that you know everything people are saying digitally about your brand. But it need not be that way. After all, everybody needsgood and reliable information when it comes to money.